Franchising - An Introduction
Sitting down to savour a steaming cup of rich, aromatic coffee has delighted people in every corner of the world centuries. Coffee has inspired poetry, built trading empires and sustained agricultural economies from Costa Rica to Ethiopia.
The best news, of course, is that coffee drinking – and the café experience – is more popular than ever. Coffee houses have become the place to meet with friends and work associates or simply enjoy a few moments of solitude in a comfortable atmosphere.
Having been established as a franchisor for over 35 years in the specialty coffee cafe business we offer our franchise partners experience, innovation and leadership.
Second Cup cafés offer a wide selection of coffees, espresso-based beverages, iced beverages, blender drinks and complementary food items such as sandwiches, pastries, muffins and cookies, all for in- café or take out. We also offer whole bean coffees for home preparation, specialty teas, hot chocolate, coffee accessories, and coffee-related and seasonal gift items.
We take pride in Second Cup's well known brand that continues to experience disciplined growth globally with cafes in over 16 countries. The Second Cup team offers a proven franchise system of passionate people and proven support systems in Operations, Marketing and Development. Our team focuses on ongoing operational involvement and franchisee support. In addition to staying in touch and providing ongoing support, the team works behind the scenes to develop marketing concepts and promotions to enhance the brand image and strengthen the business for each region. The Second Cup International team takes care of every aspect of its café experience for the Franchise Partner, including: interior design, layout, menu, recipes, suppliers, product specifications and marketing.
The consistency and quality of these standards not only create and reinforce our brand, but also ensure that Second Cup café guests have the same experience, at any Second Cup café, each and every time.
Our philosophy is to continually improve our business by revisiting our products, systems and procedures: developing new products and services; improving facilities; sustained training; effective marketing; and more efficient purchasing. Most importantly, Second Cup has a unique understanding of how to bring coffee to the people across different cultures, locations and environments. Our team brings forward a passion for coffee and we expect it to be yours too.
