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Stage 1
What is the first step to obtaining a Second Cup Regional Franchise? Fully complete the Information for Regional Franchise Consideration and submit.
Stage 2
Once we have reviewed your application , we will set up a telephone interview to get to know more about you and/or your company.
Stage 3
Assuming the initial application/introduction meets the Second Cup criteria and you are still prepared to move forward, you will be asked to meet with our team in Mississauga, Ontario to discuss in more detail your application and the development plan you envision for the region you are interested in. You will be asked to sign a confidentiality agreement.
Stage 4
At this stage we expect to receive from you a formal business plan that outlines your development plan over a ten year period. We will be happy to provide guidance however you should seriously consider to seek professional advise at this stage. Once we have agreed on the general terms of the development plan we will then forward to you a letter of intent. You will be required to provide at this stage the negotiated region fee which is refundable less a $10,000 non-refundable portion along with the signed letter of intent. We will then visit the region with you to better understand the development plan and potential sites.
Stage 5
Once you are approved as a regional partner and have signed the letter of intent we will forward copies of our franchise agreement for you and your solicitors to review. We typically expect the franchise agreement to be signed within 30-60 days of letter of intent signing.
Stage 6
Once we have finalized the Franchise Agreement we will provide you with a final executable vendor?? to sign and return. A condition of all our Franchise Agreements is that each regional partner must send an approved individual to our "Coffee College" training course in Mississauga, and successfully complete the program. During this time we will also visit the region to review the proposed site locations.
Address
The Second Cup Coffee Company Inc.
6303 Airport Rd Suite 103 Mississauga, Ontario, L4V 1R8
Canada
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