Franchise Partners Support
The Second Cup team offers a proven franchise system of passionate people and proven support systems in Operations, Marketing and Development. Our team focuses on ongoing operational involvement and franchisee support. In addition to staying in touch and providing ongoing support, the team works behind the scenes to develop marketing concepts and promotions to enhance the brand image and strengthen the business for each region.
The Second Cup International team takes care of every aspect of its café experience for the Franchise Partner, including: interior design, layout, menu, recipes, suppliers, product specifications and marketing.
The consistency and quality of these standards not only create and reinforce our brand, but also ensure that Second Cup café guests have the same experience, at any Second Cup café, each and every time. We also pride ourselves on taking into account products that also reflect the local culture and tastes.
Our philosophy is to continually improve our business by revisiting our products, systems and procedures: developing new products and services; improving facilities; sustained training; effective marketing; and more efficient purchasing.