Our Vision is to be the leading sustainable global premium café brand
Our Mission is to continue growing through innovation and dedication to excellence
Our Commitment is to always deliver a premium sustainable café experience to each of our guests in every way
Our coffee journey began in 1975 as a Canadian shopping mall kiosk selling whole-bean coffee.
Since we first began brewing, the Second Cup brand has become the second-largest
retailer of specialty coffee and has grown to 290 cafés in Canada established under Second Cup Ltd. while The Second Cup Coffee Company Inc. has taken Canada’s favourite café chain to over 40 regions across the globe in partnership with an incredible network of dedicated Franchise Partners and Operators. With over 250 cafes worldwide, growth remains our cornerstone as we continue to be a franchisee- focused organization, committed to excellence and driven to provide our guests globally with an exciting premium café experience. Our concept is always premium, flexible and innovative. Our commitment to our partners and the communities we become members of, allows us to integrate local flavours and designs into our cafes and embrace local cultures. Our focus remains on innovation, sustainability and quality in every aspect of our brand from the drinks our baristas craft and pour to the service they provide. Our pride is knowing that our cafes are a second home for many, and a place of satisfaction for all which is why we proudly brew 100% Arabica Rainforest Alliance© coffee and organic teas and offer our guests plenty of choice without compromising quality.
At Second Cup, we know that in order to provide the best coffee for our Guests, we must continue to work in harmony with both the environment and people who provide us with the best quality coffee beans. To both our Guests and coffee producers, we pledge that our coffee growing environment is treated with the utmost respect and dignity. All of our coffee producers provide a safe and healthy work environment and employees are compensated in a fair and equitable manner. We pledge that no coffee purchased from Second Cup is harvested from child or forced labour. As well Second Cup continues to support quality causes that will directly impact the lives of coffee farmers from around the world. All of our coffees are Rainforest Alliance Certified™ beans.